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X (Formerly Known as Twitter) Summaries and Cause Marketing (graded)
Part 1: X Summaries
X is famous for its character-limited posts. Go to Pew Research Center and select an article from the Social Media research area: https://www.pewresearch.org/topic/internet-technology/platforms-services/social-media/
After selecting and reading an article, consolidate your takeaways from the article by answering the following questions, and providing your Tweet to lead readers to the article:
Link to article
Your Target Market for reading the article
Provide your Tweet and capture the central idea within 280 characters, which is the character limit on X
Include a Hashtag
Read this article to help: 7 Tips for Creating Engaging Content Every Day
Part 2: X for Cause Marketing
Information and communication technologies provide a tremendous tool for spreading awareness and highlighting issues that may not be adequately represented in the mainstream media. Hashtag activism, in

particular, is concerned with driving social media traffic to bring awareness to a cause. Review this article for a few examples: https://marketing.twitter.com/en/success-stories/cause-marketing-on-twitter
Create a cause-oriented hashtag campaign and use your online voice for good. Follow this process for your post information:
Select a cause important to you
Plan your messaging and decide which hashtag to use
Create social media posts in Canva.com to promote your hashtag campaign (Go to Canva.com/Templates/Social Media/Twitter Posts)
Provide an image of the X post you created here with a one paragraph overview
Provide two response posts to colleagues in one or more of the following ways:
Ask a probing question, e.g., “Could you explain … further?”, “Is this what you’re saying?”
Share examples from the module or section that support their position or provide a different opinion.
Provide an insight and connection to your post and the module or section.