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Instructions
For Assignment 2 you will create a new product or service and provide how you would market your product or service. You will need to provide information on how your product or service is superior to your competitors. You can also take a current product or service and create something new from that product or service. Make sure there are competitors when you do your research or you may struggle to find information for what you need below.
1) Define and explain each of the following tools/concepts below. Make sure each segment is fully explained. Do not combine topics. Everything below needs full explanations. A paragraph is made of 3-5 complete sentences. Make sure you have a least one well-written paragraph for each segment. Also, make sure you have enough content to meet the minimum page requirements for your content.
Here is the list provided. Create a heading for EACH item below. Explain EACH item below in full.
The strategic planning process
S.W.O.T The SWOT has four (4) parts explain each in full.
Market Segmenting
Target Marketing
Product Positioning
Offerings: Please explain each of these separately and in full. product
price
service
2) Use two or more of the concepts from part 1 in your product assessment.
3) Analyze the following in full. Make sure each is its own topic and that you create a new bold subheading for each segment:
Security issues
Privacy issues
Ethical issues
Legal issues
ALL of the above four need to be related to the digital information world and marketing concepts for your product/service.
The assignment needs to be in a Word document and in APA format.
You must cite at least 3 academic references. NOTE: Wiki sites are NOT allowed. Anyone can edit a Wiki. The page requirement is a minimum of 4 body pages in length. This part means your content of the paper must be at LEAST four (4) full pages of written content. Go a little over, or go farther. Just do not submit a short paper.
This page count of 4 pages does not include the cover(title) and reference pages. These pages are also required. So, if you write 4 pages of content and include your title and References pages, you will have at least 6 total pages.
Hide Rubrics
Rubric Name: MKTG Writing Assignment Rubric
Criteria Exemplary
Accomplished
Developing
Beginning
Did not attempt
Criterion Score
Assignment Content
65 points
Exceeds expected level of explanation and discussion on the assignment areas/topics. All areas included in the analysis.
55.25 points
Meets expected level of explanation and discussion on the assignment areas/topics. All areas included in the analysis.
48.75 points
Does not meet expected level of explanation and discussion on the assignment . No more than one areas of analysis need improvement and/or additional development.
42.25 points
Does not meet expected level of explanation and discussion on the assignment . Multiple areas of analysis need improvement and/or additional development. One or more areas were not addressed.
0 points
Does not meet expected level of explanation and discussion on the assignment. Significant areas of analysis need improvement and/or additional development. Assignment not submitted.
Score of Assignment Content,/ 65
Application of Knowledge
10 points
Student demonstrates proficient command of the subject matter in the assignment. Assignment shows an impressive level of
depth of students ability to relate course content in examples given.
8.5 points
Student exhibits above average usage of subject matter in assignment. Student provides above average ability in relating course content in examples given. Details and facts presented provide an adequate presentation of students current level of subject matter knowledge.
7.5 points
The assignment reveals that the student has a general, fundamental understanding of the course material. Whereas, there are areas of some concerning in the linkages provided between facts and supporting statements. Student generally explains concepts, but only meets the minimum requirements in this area.
6.5 points
Student tries to explain some concepts, but overlooks critical details. Assignment appears vague or incomplete in various segments. Student presents concepts in isolation, and does not perceive to have a logical sequencing of ideas.
0 points
Explanation of concepts not provided and/or only surface level understanding is present . Assignment is incomplete or not submitted.
Score of Application of Knowledge,/ 10
Thesis and Support
10 points
The writing has a clearly articulated original thesis and subordinate ideas supported by reliable and relevant evidence based on original research.
8.5 points
The writing has a clearly articulated thesis supported by appropriate evidence and sound logic. Minor gaps in logic and argument may appear.
7.5 points
The writing has a clear thesis and related subordinate ideas supported by clear thinking and appropriate evidence. Logical arguments may be one-sided or incomplete.
6.5 points
The writing may need a more clearly articulated thesis and/or appropriate related subordinate ideas. Fuzzy logic may be evident and adequate supporting evidence is lacking.
0 points
Student has a presented information with little to no support of reference materials. Assignment is incomplete or not submitted.
Score of Thesis and Support,/ 10
Grammar and Spelling
5 points
Paper contains less than 2 total grammatical and/or spelling errors. 4.25 points
Paper contains 2-4 total grammatical and/or spelling errors.
3.75 points
Paper contains 5-7 total grammatical and/or spelling errors.
3.25 points
Paper contains 8-10 total grammatical and/or spelling errors.
0 points
Paper contains more than 10 total grammatical and/or spelling errors. Assignment is incomplete or not submitted.
Score of Grammar and Spelling,/ 5
APA
5 points
Paper contains less than 2 APA errors.
4.25 points
Paper contains 2-4 APA errors.
3.75 points
Paper contains 5-7 APA errors
3.25 points
Paper contains 8-10 APA errors.
0 points
Paper contains more than 10 APA errors. Assignment is incomplete or not submitted.
Score of APA,/ 5
Mechanics
5 points
Paper meets the length requirement for the assignment.
4.25 points
Paper greater than 90% or substancially exceeds the length requirement for the assignment.
3.75 points
Paper is less than 80% but greater than 70% of the length requirement for the assignment.
3.25 points
Paper is less than 70% of the length requirement for the assignment.
0 points
Paper is less than 60% of the length requirement for the assignment. Assignment is incomplete or not submitted.
Score of Mechanics,/ 5
Total
Score of MKTG Writing Assignment Rubric,/ 100
Overall Score
Exemplary
90 points minimum
Accomplished
80 points minimum
Developing
70 points minimum
Beginning
60 points minimum
Did not attempt
0 points minimum