According to Traugott and Pratt (480:226) political messages.is governed by a wide range of contextual factors, including social and physical circumstances, identities, abilities and beliefs of participants and relations holding between participants. Symbols as way of communication attracts the eye, soul and character of the public who have the same identity with the politician. According to Heller 992; Lim: 2008, politicians using linguistic devices as a political tool to employ colloquial prose or ethnic terms to create the impression that they are similar to voters.
Propaganda as skill in political life is used in most or all academic fields, depending on how it is assembled to achieve ones goal. According to Ross (2002), the term propaganda was coined by Gregory X around 622 to further the propagation of Catholicism after the rise of Protestantism and from 790s forward the term gained more attraction for its secular activities OShaughnessy: 2004 argues that, the art of propaganda lies in changing the perspectives and to change perspectives, we have to alter interpretation, to interpret the emotion arousing situation in a
different way so people reassess its significance In Latin, propaganda means to propagate or to sow. . However, Taylor wrote that propaganda essentially is no more than the communication of ideas designed to persuade people to think and behave in a desired way (Taylor, 203). It is designed to persuade targeted audiences andor whole populations to view particular objects, events, or processes with a positive, negative, or neutral connotation. Propaganda is not a new scheme to say in the least. Lasswell et al., (979) points to ancient Mesopotamia around the year 2500 B.C. where there is evidence of propaganda in writings of the Sumerians and the Babylonians. Propaganda underwent massive evolution since that time. Current war propaganda is built on the foundations of that produced in WWII. Propaganda has always been common in political context, particularly referring to the interests of governments. In 927, an American political scientist, Harold D. Lasswell, published a famous book, Propaganda Technique in the World War, a great description and analysis of the mass propaganda campaigns conducted by all the main players in World War I.