For centuries, celebrity focused magazines otherwise known as tabloids lining grocery stores stands and newsstand racks all over the country, have been used as the source of celebrity gossip since Americans seemed to be so much invested in such topics (Davies,2005). The 2st century saw the growth of many of these tabloids that they crowded the industry, but they still had so many sales giving so much profit. In the beginning of the year 2005, there was a sudden change in this genre with the sales taking a downward spiral. Economic woes are major contribution to the decrease in sales that this genre experienced. This reduction in sales did not mean that the major public in celebrity gossip had declined, but the conveniently available online sources on celebrity gossip played a major role in this reduction since, people prefer to just turn on their internet connection and get all the gossip there is on a certain celebrity instead of,
having to go to the newspaper stand for this information. Online sources have incredibly challenged the conventional way in which celebrity consuming audience take up celebrity gossip, how it is produced and circulated. Gossip blogs are the new breed of online content on the lives of celebrities that has completely taken advantage of the social and technological possibilities that new media has offered. These blogs are not just online gossip sites since they offer the latest on what is happening in celebritys lives thickly coated with the bloggers commentary and also an interactive platform that enables the audience to participate actively. These celebrity gossip blogs have vastly established themselves as the new media sensation transforming the existing celebrity culture .This work looks at the impact of the technological and textual shifts engendered by new media on the use of gossip as a platform of everyday cultural production.