Project Aims/Objectives
The main aim of this project is to demonstrate beyond any reasonable doubt the positive impact that an open source commerce solution, Magento, providing open a shopping cart system, payment gateway integration, sales management, product catalogue management, billing and shipping management have on BAT. Therefore, the overall objective of the project is to see the adoption of e-marketing as a tool of communication in the marketing structure, promotion and creation of awareness for BAT-Tee-Shirts.
The specific objectives in achieving these will be enhancing the system applications as far as internet marketing BAT-Tee Shirts is concerned, identifying the specific areas where the technology should first be applied for the business, and demonstrating the advantages of e-marketing as a marketing strategy beyond the traditional means that the businesses have always relied on.
Measurable Organizational Value
This project recognizes the fact that outcome is the cardinal endeavor of the marketing actions that would be taken by BAT. This is because e-marketing must deliver results, in relat
ion to the goal set out in the plan (Albee, 2009). The corrective measures will be taken in the event that the set out actions do not adequately meet the desires goals and objectives. Progress evaluation or analysis will be carried out to ascertain the extent to which some goals are succeeding and the components which should be replicated. For instance, the website links in relation to Magneto that will be designed to attract a great percentage of hits will have to invite corrective action when such hits are not realized within a set time-line.
Project Organization
The organization of the project will be broadly categorized into four complementing departments, all under the Project Manager. These departments include Project Planning, Schedule and Team Coordination, Research and Documentation. They will be led by Tony Hajdari, Daniel Schurman, Desie Curtis and Ibrahim Kanate respectively. The Project Planning department will be responsible for designing the entire project including defining its scope, creating work-plans and schedules, designing technical architecture, and designing recruitment criteria.