Describe the Situation
Issue and Opportunity Identification
The issue at hand regards a very particular situation. The fast food industry has been growing fast during the last two decades. It is a particular issue because it deals directly with the quality of life, with the health, of every individual in society. In fact, what we eat affects us in a positive or negative way during our daily lives. Nutrition is a basic feature of human beings. As a result of the industrial revolution and the boom in population that this planet has had during the last one and a half century, new ways of producing and serving food have been used. The company we are analyzing here, Best Snacks, is one of the oldest in the market. It has led the fast-food industry for many years. Now, it wants once again to become the leading company in offering consumer healthy food (Jones, 2006, p. 38).
But lately it is facing difficulties and starting gradually losing market positioning. The management team has identified lack of proper innovation and labor force un-e
ngagement as major factors contributing to this negative situation. This is leading to loss of customer confidence which in turn will cause the loss of supplier and investor confidence. Thus, they found necessary that Best Snacks has to strengthen relations with the general public, the consumer, since the products it is dealing influence directly on consumers health. A company has to earn public confidence because building a positive image since the start of the company, or using the previous positive perception that the public may already have on other products you have launched before, will help the companies gain a strong market share position (Gomez-Mejia et al, 2006, pg. 7).
For Best Snacks to do that means to reorganize its actual labor force and motivate them in such a way that the innovative creativity they hold be unleashed. It is well proved now that a companys productivity and image is not only related to its branding, its products, or leadership, but also on how it treats and evaluates its work force (Simon, 2006, pg. 4).