Advertisements can be termed as a form of the media message. It tends or aims to have a huge influence over its target audience in order to sell the various products and services of the business organization that is being promoted. In addition, Advertising can be termed as a hard and complicated business that aims to promote the main message of the business organizations. It usually takes a long period of time in order to make one good advertisement. In recent times, advertisements are available everywhere such as television, radio, public transport, billboards, and social media. However, while making the advisement, the advertisers and the advertising agencies had to keep in mind lots of things such as Who are the target audience for the company? What type of advertising to be used? Say, for example, if the target audience for a particular brand like a beauty cosmetic produ
ct is teenage girls, then the advertiser would go for celebrity endorsements as the product brand would probably want the young teenage girls to believe that by using that particular beauty product of that particular brand or company, they would look nicer and more beautiful. Another example that can be stated is the cologne or a male perfume advertisement whose main target audience is the male members of the community. The majority of the time in cologne or a perfume advertisement, sex appeal is being used with the help of pretty women. In those advertisements, it is generally portrayed that since the cologne smelled so nice and the pretty girl liked it so much, she is attracted to the man who had applied it. Hence, it could be stated that advertisements are the true indicators of the brand image for all of its target audiences (Hackley, Chris, and Rungpaka, 2014, p: 35-40).