Project Guidelines
You have been hired to construct a Health Promotion Program Plan that will apply the steps of
Health Education Program planning process as outlined in the text for this course. You are
competing for a grant up to $15,000 from a funder that will determine if your plan is worthy of
financial support.
Your first steps in completing the health education planning process are:
• Develop a company name; this will be used throughout the project when identifying who will be implementing the project (i.e. The Healthy Kids Coalition versus us, we,
our)
• Select a health problem upon which to base the project. • All professional writing should be in the third person using your company name (or a
different fictitious company name) such as ‘The Healthy Kids Coalition, Inc.’, ‘health
educators will’ or ‘the health promotion team at The Healthy Kids Coalition, Inc.’,
etc.
• Over the subsequent weeks, you will complete the basic steps to create, design, implement, and evaluate a health promotion program. The final project will be
submitted as one document during the final weeks of the course.
Format: The citation and reference style to be used is the American Psychological Association
(APA
). The complete plan must be approximately 20 pages or less, not including the appendices.
Appendices should consist of additional information such as budget and implementation
timeline.
Required Content
1. Cover Page; Please follow APA format when designing your project cover page.
2. Table of Contents (1 page)
3. Executive Summary (1 page) Describe your program, its goals and your target health issues and population in an
overview mode. It must include a brief description of the proposed project, including the
focus area to be addressed, the proposed services, the impact and benefits of the program
and expected number of individuals to be served. The Executive Summary is typically the
last portion of the program plan written.
4. Program Rationale (4-6 pages) Describe the health problem, health behavior, and Quality of Life issue. Use this section
to justify WHY your program is needed, and why the reader and/or funding source
should care/give you money.
• Identify the health problem in broad terms backing it up with international, national, state, and local data (e.g. incidence/prevalence rates). Include the economic cost &
consequences of the problem; Communicate the extent/severity of the problem.