Ooredoo is a strong and popular brand that has gained recognition in the Middle East, North Africa, and Asia. It enjoys a loyal customer base across many countries, providing telecommunication services with a desirable internet experience. Ooredoo is a leading network in 4G and 5G in telecommunications. The organization has experienced tremendous challenges in adopting comprehensive internal digital transformation. There is absence of clear project objectives, limited executive support, and few benchmarking events. As the telecommunication sector has become highly competitive, Ooredoo needs to rethink and improve its customer service quality by using online customer review analysis and other digital tools.
Change Context and Design Choices
Balogun and Hope Hailey designed the change kaleidoscope model with organizational contextual features in the outer ring and the design choices in the inner circle. The outer consists of the features time, diversity, preservation, capability, readiness, capacity, and power (Zangenberg, 207, p 9). The inner ring has the change path, start point, style, target, levers, and roles. The change kaleidoscope was developed to consolidate and codify the many types of implementati
on options and contextual features during a change initiative in an organization. The change kaleidoscope allows for a thorough analysis of the context, a consideration for wide-ranging implementation options, awareness of self-preferences, and the development of change judgment (Zangenberg, 207, p 20). The change process consists of the current status, the transition status, and the future status. The change kaleidoscope offers an effective mechanism for dealing with planned change when there is a certain objective to be accomplished.
Ooredoo has applied a combination of emergent and planned approach in different phases of its transformation over the years. When change originates from the aspect of the changing business environment, the company applies an emergent approach by developing reengineering programs and restructuring the company. A planned approach is employed to complete the companys structure change for the long term. For instance, the company rebranded from Qtel to Ooredoo in 203 as part of its strategic move to consolidate its assets to form a global brand in the telecommunications field. This improvement plan will take the planned approach to enhance a successful outcome.
Change Kaleidoscope