Mediums of entertainment have only been able to withstand the test of time by experimenting in new forms and creating sub-genres that makes the medium more accessible to a wider range of consumers. In comparison to other forms of entertainment, the cinema is a new form of entertainment only being around for a few hundred years and only being classified as an art form for a few decades, compared to that of literature or art which has been around for a few millennia. With the rise of free internet culture and online streaming services, modern day cinema is dying, this has been the case for the last decade, with the constant influx of reboots and remakes, these large blockbuster films attempting to capitalise on the new fad that is nostalgia is slowly destroying the franchises that we once loved. Year after year we see 70s, 80s and 90s classics dragged down with the dying media that is Hollywood. It is clear that Hollywood needs to adapt, it needs to evolve into something new and something fresh in order to survive. The constant creation of disposable films rather than creating long lasting masterpiece
s is causing Hollywood to constantly keep adapting beloved franchises in order to stay relevant and profitable. With every generation the attention span gets shorter and shorter to the point where entertainment such as memes will have a shelf-life of a few weeks at best, compared to that when memes first started in 200 where they would last for months even years. In an interview with The Guardian in 209, Philipp Lorenz-Spreen who worked on a study on how the attention span of society is slowly shortening stated that Content is increasing in volume, which exhausts our attention and our urge for newness which causes us to collectively switch between topics more regularly.” In contrast to cinema, another new medium of entertainment is that of video games. Video Games are able to tell long and complex storylines, similarly to TV, a known advisory to cinema, and develop characters in a way that cinema cant simply do due to runtime limitations. As video games and video game technology advance its clear to see a parallel between cinema and video games, and how the future of the two will probably coincide.