The fast food industry has been dominated by five main fast-food franchises, Mcdonald’s, Wendys, Burger King, Kentucky Fried Chicken (KFC), and Taco Bell. All these restaurants are known for their low prices, services, variety in the menu, and extremely low prices. Burger King is well known for its burgers. Wendys is known for their mostly Asian Influenced menu. Taco Bell is best known for its menu including Mexican Food KFC is known for its mascot Colonel Sanders and Kentucky Fried Chicken, and McDonald’s is known for their familiar mascot Ronald McDonald, Kids Meal, simple menu, different locations around the world, and accessibility. Mcdonald’s has been dominating the fast food industry for decades and is known as the most successful fast food franchise in the world (Forbes, 2016). McDonalds Corporation, the American fast-food chain is one of the largest in the world, best known for its hamburgers. Mcdonald’s is the leading fast food restaurant in t
he world leaving their customers with a little less in their wallets and a smile across their faces. The restaurant serves a wide variety of customers estimated at around 70 million every year The success of McDonalds brought a lot of criticism to the table, much of which was concerned for its indicated association with the global increase in obesity due to the nature of their food. McDonalds responded by adding a healthy selection of items to its menu. Some items include the P.L.T. and the veggie burger but that discussion is reserved for another paragraph down below. As one of the largest food chains in the world, without a doubt that is why Mcdonalds food is so popular. The fast food industry has been booming for years and continues to supply different foods and services every year. Mcdonald’s provides low prices and quality food which already sets the business up for success. Mcdonald’s start in the fast food community was a success from the beginning.