BUS 6320, Global Strategic Management 1
Course Learning Outcomes for Unit I Upon completion of this unit, students should be able to:
1. Compare global strategic business models. 1.1 Perform a competitive analysis of a business and at least three of its competitors. 1.2 Demonstrate the health of an industry through an industry analysis.
2. Analyze the processes for formulating sustainable corporate business strategies.
2.1 Examine how a company forms a corporate business strategy.
3. Synthesize the role of leadership in strategic business planning. 3.1 Use tools that leaders employ when conducting a strategic business plan.
Required Unit Resources Chapter 1: What is Strategy? Chapter 2: Strategic Leadership: Managing the Strategy Process MiniCase 1: Apple: What’s Next?, pp. 471–474 In order to access the following resource, click the link below. This video is an excellent introduction to the topic of strategic management from the standpoint of the importance of effective leadership. Managing a team towards goal-directed actions provides the basis for superior performance. TED (Producer). (2010). TEDTalks: Simon Sinek—How great leaders inspire action [Video]. Films on
Demand londonessays.com
The transcript for this video can be found by clicking on “Transcript” in the gray bar to the right of the video i
n the Films on Demand database. Unit Lesson What exactly is global strategic management? In today’s world, all sustainable competitive business has some level of globalization and/or internationalization, so what is strategic management? According to Rothaermel (2019), strategic management is the integrative management field that combines analysis, formulation, and implementation in the quest for competitive advantage. Thinking strategically enables managers to view their organization holistically and lead their organization towards a sustainable competitive advantage. Jones (2018) suggests that while operational effectiveness is necessary, it is not strategy. Operational effectiveness suggests that managers are operating the organization better or more efficiently than their competitors. This could mean that they are operating faster and with less resource allocations. Conversely, strategy suggests that managers understand the customer’s value proposition and through this have differentiated themselves from their competitors. This differentiation could be in the form of performing similar activities in different ways or simply performing different activities. In developing this strategy, managers will make trade-offs as gains in one area that might mean expenses in
UNIT I STUDY GUIDE Strategic Leadership Management