The sole purpose of the business is to sell products and services for profit. Advertising helps businesses to make a profit, on the other hand, helps consumers choose which products and services to buy and the consumer to choose the most appropriate option. Today, the advertising industry has become a huge industry, offering a wide range of products and services. As a result, competition increases, and each business requires the best promotion of their products and services. This led to the development of a new advertising techniques and the rise in prices of today’s advertising agencies. The goal of an advertising campaign is to provide an opportunity to deliver the product to the right people by raising awareness about the product, its benefits. This is important for business success. One of the biggest advertising platforms is the Super Bowl. During the commercial break of a typical
TV show, viewers tend to focus elsewhere, while the Super Bowl is different. The Super Bowl is a popular name in the National Football League (NFL) championship. It is the world’s most-watched sporting event every year, and in 2018 it aired in more than 170 countries, with an average of 104.3 million viewers. The advertisement is part of the show, and the Super Bowl ad takes 30 seconds to get a brand in the spotlight of more than 100 million people. The impact hit record highs, with brands paying $ 5.2 million per ad in the 2020 quarter. Super Bowl advertising prices have doubled in the last 10 years. Super Bowl ads have become a costly part of the game-like experience. From the beginning, several advertisements have been placed to promote the commercial idea of Super Bowl. For example, one of the most famous Apple’s 1984 ads won an award and helped make Apple the company it is today.