I am the communications manager in my organization. The organization uses the vertical form of communication.
Communications Audit of an organization / business youd like to work for / do work forcollect written and oral stories you can read to understand its organizational culture & mission (also ethnography): annual report, founders story, employees testimonials/experiences, website (the about us section, etc.)
Products / Services: read the backstory behind the ads / promos / brochures
Customers / Clients: try writing a Day in the Life sketch (brief but detailed) of a targeted user of the product / service
Inspirational: the bio (or obituary) of a business leader you admire, or interview a professional you know whom you admire
In your classes, notice use of storytelling in cases, texts, professor lectures
Stories you tell (write these out):
Career Related:
Marketing Plan / PR Program approach to your career plan as a whole (this could be developed into a whole Final Project
)
Write your own obituary for the Bsns. Section of yo
ur (future) hometown paper (this can force you to articulate your professional values, what you want to have stood for at the end of a long, successful career)
Interview stories: you will find, if you havent already, that interviewers will ask you open-ended questions that require more of a story answer than a statement. Your answers can allow you to turn an abstract buzzword into a more concrete demonstration of your skills. (e.g., Im a skilled communicator becomes When I worked for a defense contractor in Chicago, I interviewed engineers about their R&D projects and translated their processes and results into more accessible language for government bids and proposals. Not a perfect example, but you get the idea?) These kind of questions (e.g., tell us about a time when you had a communication failure with a teammate; what did you do?) also allow the interviewer to learn more about you than just the facts.
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