Adventure Works Cycles, the fictitious company on which the AdventureWorks sample databases are based, is a large, multinational manufacturing company. The company manufactures and sells metal and composite bicycles to North American, European and Asian commercial markets. While its base operation is located in Bothell, Washington with 290 employees, several regional sales teams are located throughout their market base. In 2000, Adventure Works Cycles bought a small manufacturing plant, Importadores Neptuno, located in Mexico. Importadores Neptuno manufactures several critical subcomponents for the Adventure Works Cycles product line. These subcomponents are shipped to the Bothell location for final product assembly. In 2001, Importadores Neptuno, became the sole manufacturer and distributor of the touring bicycle product group. Coming off a successful fiscal year, Adventure Works Cycles is looking to . (Microsoft Adventure Works Cycles Business Scenarios, 2015) This
week you will be preparing for your Module 2 Adventure Works Business Case by researching and citing a similar real-world case study in a 1-5 page white paper. For this project, be sure to select an organization that has one or more similarities to Adventure Works, i.e. multinational, business-to-business, manufacturing and sales. If you are not familiar with the format of a white paper, here are some links to help guide you: The goal of this paper is to convince management that a business intelligence-based IT solution will help the company reach one or more of its strategic goals. Now is a good time to review the Adventure Works Case Study Summary and recall the strategic goals stated in the last paragraph: For your paper, you will show how a BI/BA solution has achieved one or more strategic goals for a similar company. Your White Paper should address the following: Be sure to apply the following to your white paper: Your business case should include the following: