Tata motors limited is also one of the leading automobile companies in India. Its promotional strategies are somewhat different from those adopted by Maruti Suzuki India Ltd. Tata motors mainly uses corporate social responsibility programs to promote its brands (Srivastava, Negi, Mishra, & Pandey, 202). In fact, Tata motors Ltd. uses on average between eight to fourteen percent of its returns for various social causes every year. Some of these welfare programs include Self-Help Groups, immunization and childcare, facilitation of child education, plantation activities, and facilitation of AIDS awareness.
How Maruti Suzuki can differentiate from competitors using marketing information
There are two ways that Maruti Suzuki Ltd can use marketing information to differentiate itself in market and gain competitive advantage: knowing how to position itself relative to positional approaches of competitors and second, enhancing the turnaround strategies (Freiberg, Freiberg, & Dunston, 20). In the case of positioning, marketing information will
help Maruti Suzuki Ltd to know how its major competitors are positioned in order to strategize how tackle them. For instance, it would know that Tata Motors has many brands which offer clients a wide range of options (Freiberg, Freiberg, & Dunston, 20). In addition, most potential clients like to be identified with Tata motors because it emphasizes the delivery of unique, world class quality.
For instance, they have managed to redefine the market for small cars not just in India, but also globally. In addition, since the time of price wars, today pricing is based on value perceptions of customers. With this, prices of automobiles in the Indian market are not determined by price points but price bands. In other words, the better the product, the higher the end-user demand which translates into the wider price band (Roy, 203). Therefore, knowing this would help Maruti to come up with models that beat competitors market hype. Some of these would include producing cars that are unique and tailored to satisfy specific needs of consumers.