These strategies can be analyzed by applying different theoretical concepts. First, the aviation sector is dominated by males, which is why females often disregard the idea of working in the field. The UAE leadership sought to increase the interest and participation of women through encouragement and showing great confidence in the capabilities of women to navigate the aviation sector and even hold senior positions. Moreover, the concept of diversity of management in organizational behavior can help in understanding the challenges faced by women in this sector and the importance of the identified strategy in improving their interest and participation. The concept of diversity focuses on the similarity or differences between individuals. Diversity is characterized by such factors as age, race, gender, religion, physical abilities, and sexual orientation. Diversity can affect organizational behaviors, which is why different strategies are applied to manage the issue of diversity effectively. Moreover, discrimination occurs if the management of diversity is ineffective. The limited participation of UAE women in the aviation industry can be linked to discrimination such as exclusion, while women are intentionally or unintentionally deprived of opportunities in this sector. The governments intervention of encouragement and showing confidence in the capabilities of women will help in addressing this diversity challenge and ensure policies that provide equal opportunities without discrimination on the basis of gender. Therefore, understanding the concept of diversity and discrimination, and how it affects organizational behavior has been important in shaping the implementation of appropriate strategies by the UAE government.
In 20, Etihad Airways showed a great commi
tment while helping the government in its pursuit of increasing the local female workforce in the aviation sector. The company employed five Emirati female pilots and founded the Emirates Aviation College, which would offer women opportunities to gain knowledge on different aviation-related courses, which, in turn, would allow them to participate in the aviation sector. The UAE government supported this initiative by offering females interested in the aviation sector with academic aid. Thus, the concept of motivation in organizational behavior can help in understanding the importance of this strategy. Motivation is defined as the desire and will of an individual to engage in a certain behavior or in performing a specific task. Herzbergs motivation theory suggests different factors that an organization can change to influence employees motivation in the workplace. These factors are classified as motivating factors, namely intrinsic elements that increase satisfaction and hygiene factors, and extrinsic elements that can cause dissatisfaction in the workplace if not well-managed. The UAE government initiatives have been aimed at improving the motivating factors for women to join the aviation sector, by recognizing them as important in the field and by providing academic aid, which offers them opportunities for advancement and growth in this career, for example. The hygiene factors, such as company policy, working conditions, job security, and salary and benefit, will also be provided by Etihad Airways, which is working with the government in ensuring that the goal of increasing the local female workforce in the aviation sector is achieved. Therefore, the concept of motivation in organizational behavior has been pivotal to the strategies utilized by the government.