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This assignment will be submitted to Turnitin®. Individual Deliverable #2 is due Tuesday at 11:59 p.m. eastern time of week 7 unless otherwise changed by the instructor. The purpose of this project is to apply leadership concepts to a crisis leadership situation and to make recommendations for a crisis-ready culture. You are also completing this project to help you develop the skills of analysis, critical thinking, and writing a report. Writing is critical because in business it is important to convey information clearly and concisely and to develop a personal brand. Developing a personal brand is important because it is the ongoing process of establishing an image or impression in the minds of others especially those in positions above you. Having a strong personal brand can lead to opportunities that include promotions. Writing, Critical Thinking, Developing a Personal Brand, Situational Analysis, Writing a Report. Read the Case Scenario that follows and answer Mr. Barney’s questions in the form of a report.  Address the report to Mr. Barney. Max drops by your office with a copy of that article. He has a post-it note on the article, with the following questions and a request for recommendations: For this project, you are required to use the case scenario facts and the course material. .  You are not researching on the Internet or using resources from outside the course.  You are expected to answer the requirements identified below showing the connection between the case scenario facts and the course material. �

� Using course material goes beyond defining terms and are used to explain the ‘why and how’ of a situation.  Avoid merely making statements but close the loop of the discussion by explaining how or why , which focuses on importance and impact.  In closing the loop, you will demonstrate the ability to think clearly and rationally showing an understanding of the logical connections between the ideas presented in a case scenario, the course material and the question(s) being asked.  Using one or two in-text citations from the course material throughout the entire paper will not earn many points on an assignment.  The use of a variety of course material is expected consistently supporting what is presented.  The support must be relevant and applicable to the topic being discussed.  Points are not earned for mentioning a term or concept but by clearly and thoroughly explaining or discussing the question at hand. You will answer the 11 questions above provided in Step 1. : Create a Word or Rich Text Format (RTF) report should be no more than seven (7) pages double-spaced.  Those seven pages do not include the Title Page, Reference Page and Appendix.  You will use the following format. The report should use Roman Numeral numbering for each section and answer each of Mr. Barney’s questions, as follows: Submitting the project to the Assignment Folder is considered the student’s final product and therefore ready for grading by the instructor.  It is incumbent upon the student to verify the assignment is the correct submission.