Over time, stereotypes concerning women were re-defined thanks to several women holding positions of authority over men. However, it wasnt always like this as women were disrespected, undervalued, and unappreciated. Throughout history, men dominated professional and most of personal roles in society. Women were expected to play their part as housewives and provide nourishment to the household. But, that had all changed over the last century. The century of the 900s experienced a massive revolution and change for defining sex-role stereotypes. It witnessed a huge transformation of roles and expectations, specifically for women. This was all thanks to Amelia Earhart, Vera Atkins, and Mother Teresa just to name a few. Amelia Earhart, born 897, broke the record for reaching 4,000 feet above ground in 92. Mother Teresa, born 90, initiated the Missionaries of Charities which caught the attention of several nuns for the right reasons. The institution provided service for free for the less fortunate in over 30 countries. These services were concerned with the management of residential homes of the deceased, constructing homes for children without parents, and developing of educational buildings. Vera Atkins, born 908, was presented with the Croix de Guerre (War Cross), French military decoration awarded to those showing heroism, in 948. The award was first presented in 95 during World War I, then again in the second World War. Atkins was presented with this great honour for her dedication to locate the 8 Special Operation Executives (SOE) who hadnt returned home after World War II had ended. These women etched their names in history as some
of the influential women of the century. Not only that, they were recognized and appreciated for their accomplishments as well as holding positions of power over men. It was in this decade in which expectations were exceeded and glass ceilings were destroyed. Women obtained the right to vote as individuals, the right to work and fend for themselves, and to hold an authoritative position in either their personal or professional lives. By the year 970, a third of the women with children 3-5 years of age were incorporated into the labour force. Fundamentally speaking, women were placed in positions to stand equally with their male counterparts. Despite the progress, women confronted countless obstacles to how they were presented to the world. As a result, several public service announcements (PSA) were produced to battle the challenges women faced. One specific PSA involved the all too familiar organization built to preserve peace amongst nations, the United Nations. More specifically, the UN Women, created by the United Nations General Assembly (UNGA) in July of 200. UN Women was created as a result of UN confronted with obstacles in the effort of the organization to positively endorse equality between men and women across the globe. As such, a public service advertisement was produced for the sole purpose of assisting UN Women in their outlined objective. Using this idea, UN Women successfully promoted their intended message and empowered women as the ad utilized real opinions concerning women searched on Google to reinforce the message of gender equality to produce the Most Shared Ad of 203 as referred to by AdWeek (McGourty, 207).