IHP 510 Module Four Worksheet Guidelines and Rubric Conducting a SWOT Analysis, Considering the Competition, and Making a Proposal
Overview: For this task, you will complete a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats of a specific healthcare organization’s service or product. Based on your SWOT analysis, you will then propose an additional service or product to market for the organization, while also comparing it to a competing healthcare organization’s service or product. This task is designed to provide practice for the analysis, service proposal, and competition analysis that you will complete as part of Final Project Milestone Two in Module Five. Prompt: Complete the Module Four Worksheet by addressing the following critical elements:
SWOT: ○ Identify three strengths for the healthcare organization’s service or product that you chose, explaining what makes these elements strengths. ○ Identify three weaknesses for the healthcare organization’s service or product that you chose, explaining what makes these elements
weaknesses. Identify three opportunities for the healthcare organization’s service or product that you chose, explaining what makes these elements opportunities.
○ Identify three threats for the healthcare organization’s service or product that you chose, explaining what makes these elements threats.
Additional Service/Product: What additional serv
ice or product would you propose to market for this organization? Why?
Competing Service/Product: In making your proposal, identify a competing healthcare organization’s similar service or product—one that you think is effective. Briefly describe why you feel it is successful.
Rubric Be sure to apply instructor feedback on this worksheet task to your Final Project Milestone Two due in Module Five—especially the sections on the situational analysis, service proposal, and competition analysis that you will need to consider when completing your final healthcare marketing and communication plan.
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
SWOT: Strengths Meets “Proficient” criteria and demonstrates keen insight into what makes the elements strengths
Identifies strengths, explaining what makes them strengths
Identifies strengths, explaining what makes them strengths, but response has gaps in detail, clarity, or logic
Does not identify strengths, explaining what makes them strengths
16
SWOT: Weaknesses Meets “Proficient” criteria and demonstrates keen insight into what makes the elements weaknesses
Identifies weaknesses, explaining what makes them weaknesses
Identifies weaknesses, explaining what makes them weaknesses, but response has gaps in detail, clarity, or logic
Does not identify weaknesses, explaining what makes them weaknesses
16
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