Blog

Fritz Heider (1958) was the first to note the in humans—the part that seeks to understand and explain the actions of others, which is the basis of attribution theory. Central to attribution theory is the notion of , understood as a stable individual quality. When people make attributions, they may differ to the extent that they believe a behavior is dispositional or situational (Fiske, 2014). For example, when a person is late to a meeting, is it (a) because he or she is a lazy person, (b) because he or she has a poor work ethic, or (c) because of an external event such as a traffic jam on the way to work? For this Discussion, review this week’s media program, , and select an attribution theory. Consider how the theory explains the behavior of the person in the media program. With these thoughts in mind: a brief description of the attribution theory you selected. Then describe how the theory you selected explains the behavior of the person in the media. Finally, describe one limitation of the theory in explaining the behavior of the person you selected and explain why it is a limitation. Use the current literature to support your response. a selection of your colleagues’ postings. to your colleagues who selected a different theory than you and discuss whether your theory or your colleague’s theory is more applicable in explaining the behavior of the person you selected. Support your responses with the Learning Resources and the current literature. to this Discussion in a few days to read the responses to your initial posting. Note what you have learned and/or any insights you have gained as a result of the comments your colleagues made. Referen

ces: Fiske, S. T. (2014). (3rd ed.). Hoboken, NJ: Wiley. Heider, F. (1958). . New York, NY: Wiley. Fiske and Taylor (1984) referred to individuals as “cognitive misers” because of the mental short-cuts taken in an effort to understand people, their behavior, and social situations. These mental short-cuts or heuristics simplify understanding and save time and mental energy when making decisions. Although use of these heuristics may in fact save mental energy and help a person make a quick decision, they are not always helpful and can sometimes be inaccurate. For example, making educated guesses, using common sense, and using intuitive judgment are examples of heuristics. There are many types of heuristics, such as the , the the , and the . For this Discussion, review this week’s Learning Resources and consider when you have used heuristics and under what circumstances you used them, and explain the outcome of using the heuristics. a brief explanation of two of the four heuristics (representativeness, availability, false consensus effect, and anchoring heuristic). Then describe one example from work, home, or a social setting of when you found heuristic use to be helpful and one example of when it was not helpful, and explain why. Finally, explain how you might avoid nonhelpful heuristic use, and apply it to the example you previously provided. to your colleagues’ postings in one or more of the following ways: to this Discussion in a few days to read the responses to your initial posting. Note what you have learned and/or any insights you have gained as a result of the comments your colleagues made. Reference: Fiske, S. T., & Taylor, S. E. (1984).