SWOT: Opportunities Meets “Proficient” criteria and demonstrates keen insight into what makes the elements opportunities
Identifies opportunities, explaining what makes them opportunities
Identifies opportunities, explaining what makes them opportunities, but response has gaps in detail, clarity, or logic
Does not identify opportunities, explaining what makes them opportunities
16
SWOT: Threats Meets “Proficient” criteria and demonstrates keen insight into what makes the elements threats
Identifies threats, explaining what makes them threats
Identifies threats, explaining what makes them threats, but response has gaps in detail, clarity, or logic
Does not identify threats, explaining what makes them threats
16
Additional Service/Product
Meets “Proficient” criteria and demonstrates sophisticated understanding of the needs for services and products of healthcare organizations
Proposes an additional service or product to market for the healthcare organization, providing rationale
Proposes an additional service or product to market for the healthcare organization, providing rationale, but response has gaps in detail, clarity, or logic
Does not propose an a
dditional service or product to market for the healthcare organization
16
Competing Service/Product
Meets “Proficient” criteria and demonstrates sophisticated understanding of what makes services and products effective in healthcare organizations
Identifies a competing healthcare organization’s similar service or product, describing why it is effective
Identifies a competing healthcare organization’s similar service or product, describing why it is effective, but response has gaps in detail, clarity, or logic
Does not identify a competing healthcare organization’s similar service or product
16
Articulation of Response
Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format
Submission has no major errors related to citations, grammar, spelling, syntax, or organization
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas
4
Total 100%