In their bid to bring out their research accordingly, the authors have employed the use of multi-benefit framework which is based on hedonic, utilitarian, and relationship literature. In addition, the authors have based their research on two quantitative studies. This involves 658 French members that have been included in the loyalty programs. The quantitative studies provide 6-item scaling that helps in measuring five perceived benefit types which include exploration, monetary savings, entertainment, social benefits, and recognition. These dimensions have varied impacts on the program satisfaction, loyalty, and perceived relationship of the firms investment. It is critical to note that the authors have done well to provide vivid evidences to support their claims and studies by the use of proper references to the literature provided in the text. This offers proof to the reader that the evidence used is credible and reliable since the references can be verified for authenticity purposes (Gianni, 990).
This article has been developed by Economics and Business Professionals whose knowledge in the field can be traced from the Universities in which they lecture. As a result, it should be noted that the qualification of the authors of this article gives this study credibility for adoption. The methodology employed by the authors of this article in their bid to perform the study consists of the use of survey technique. A total of 658 French members were i
nvolved in the loyalty programs in a bid to determine the measure of five perceived benefit types (Jöreskog, 993). The decision to adopt the use of surveys by the authors of this article is significant since the population that was to be covered was large. This is a business and economics research which involves various sectors of the economy. As a result, survey method was appropriate in this case in terms production of accurate results.
The authors of this article have relied on the use of library research for the purpose of evidence in the study. As a matter of fact, the use reliable books and other materials cited in the work give credibility in terms of use of evidence in this study. This is important since it helps to build the confidence levels of analysts and readers of this piece of study. An individual analyst is given reason to believe that the evidence used by the authors of this article is credible and reliable. This is because, it is possible to obtain the same information due to the availability of the source of the materials used. In addition, it should be noted that indications of mathematical, as well as, diagrammatic presentation of facts within the study material gives more credibility to the research and helps to boost the confidence levels of analysts regarding this piece of research work. Analytically, the evidence produced by authors of this article would automatically lead the readers to the same conclusion as the authors.