Travelodge hotel is a private hotel-based company in the United Kingdom. It provides service for the hospitality industry with a bedroom capacity of 44984 spread throughout the country. The bed capacity places and budget hotel places the company second in the UK hotel chains. The company offers guests various services, including en-suite bathrooms, free connection to the internet, free drinks such as tea and coffee, LCD, and widely spaced rooms (Travelodge ).
Customer reviews of the hostel are good, a parameter that will likely draw several other tourists to their premises. Different hotel facilities are spread all over the country to provide customers with various choices. Such facilities are near shopping centers and various restaurants for tourist accommodation purposes. In this regard, whatever the pricing value that the company places on its services, they stand advantaged against its competitors.
Since an eternal pricing factor has been identified, it is pertinent to understand how Travelodges pricing strategy works. Travelodge offers different packages of bookings, inc
luding flexible rates, saver rates, and group bookings. While booking across multiple hotels is almost impossible, booking up to 0 rooms is allowed even through online platforms such as group bookings (Travelodge ). After the reception of the confirmation number, the booking is not transferable. Rates of bookings per room depend on various factors and range from between 46 pounds to 200 pounds. All of these payments are available in the public domain on their websites. They provide cancellation services where flexible rates are refundable. Saver rates, however, do have not refunded in full; instead, there is a discounted proportion that is allowed. Refund for cancellation of group bookings is subject to contracts signed by the organization (Travelodge ).
VRIO Framework Assessment of Travelodge
VRIO is an acronym of four letters that stand for value, rarity, imitability, and organization as a framework for analyzing an organizations position (Lee et al. -8). This analysis provides the VRIO analysis of the Travelodge Company because of its pricing against its competitors.
Value