G4S Companys Strategies and Opportunities

Strategic risks are likely to be the leading class of risks for G4S in the coming years. It is therefore imperative that G4S take advantage of this risk and turn it into an opportunity. To begin with, change in technology is unavoidable. It can be an opportunity for a multinational company like G4S to seize the opportunity and control the threat. The G4S can therefore embrace modern technology. As the world sharpens technology, technology sharpens it. The G4S can train its officers and staff on the latest technology adaptable to its functions. Zalud (202, p.20) is for the idea that computerisation of services and employment of employees that have technology savvy will enable the company to have the upper hand in the market. The company can also carry out consistent research on technology development and adaptation in order to provide their clients with only the best (Dempsey 2004). The research will also ensure that its competitors do not leave behind the company. To the advantage of G4S, having techno-savvy will enable the company to be ahead of its adversaries, who include the robbers. For example, the company should have better weapons detectors than metal detectors, should have better communication devices, more sophisticated tracking devices

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, and better security alarms. Gary (203,p.7) adds that the fact that the G4S security guards that operated at Dorney Lake during the 202 Olympics did not have operational radio calls is an indicator that the company had poorly maintained communication devices. According to Phillips (2009,p.6), G4S security officers had to use their personal mobile phones that sometimes run out of airtime hence making the officers do their duties without communication. It is futile to perform security work without communication. The company should therefore ensure that it purchases good and modern communication devices for its officers. There should be well-trained information communication technology officers to maintain the devices and to ensure that the devices are upgraded with time. Maguire (202, p.5) observes that the growing rate of insecurity and technology in robberies should inform the company to keep track of modern communication devices. Cases of radio call tapping by robbers and fraudsters have also been reported in many countries. The G4S Company should invest in technology that will ensure that their communications do not diverge to other recipients. Tapping of G4S communication can be disastrous since the company involves itself in courier services.

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